Australian Retailers Association executive director Russell Zimmerman told SmartCompany extended trading hours had resulted in higher sales and foot traffic for many retailers.
“Did it work it well? The answer is yes. The retailers open in those centres say they did very well and traded very strongly all the way through,” he says.
“There were quiet times at 2am or 3am in the morning but it was fairly strong most of the time.”Marathon opening hours over Christmas reap rewards for retailers:
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